Blog
The sustainability tipping point: what 2026 holds for UK SMEs Updated: 12 January 2026 2026 is unlikely to bring a brand new sustainability reporting law for UK SMEs. But your larger clients are facing a different reality, and they are … Read more
Greenwashing vs Greenhushing: What’s the Real Risk? The other day, I was explaining what we do at Brace For Impact, and the first question I was asked was: “How do you prevent greenwashing?” It’s a fair question (and it’s often … Read more
The VSME Standard: A Guide for UK SMEs If you’re reading this, you’ve probably searched something along the lines of “what is the VSME standard?” or pehaps “VSME?” or maybe “Is the VSME really V? Is it really for SMEs?”. … Read more
The “AI for good” paradox is something we are intimately acquainted with. Environmental impacts of generative AI We recognise the environmental concerns raised by the explosion in use of generative AI, and we have been researching the water and energy … Read more
Our local town is getting one of the first heat networks in the UK – and the community hates it. Built by Hemiko, the heat network will funnel waste heat between civic buildings – taking low carbon heat from the hospital … Read more
Brace For Impact has been awarded funding from Innovate UK, the UK’s national innovation agency, to solve the problem of how small businesses can talk about their sustainability activities in a way that wins business. The funding will be used … Read more
This guide explains how UK SMEs can access affordable sustainability reporting through a balance of human expertise, AI efficiencies and practical tools. It’s the Big Question when it comes to helping UK SMEs communicate their sustainability. On one hand, our … Read more
If you’ve sensed a shift in how businesses talk about sustainability, you’re right. The conversation is shifting from sustainability as an environmental motivated strategy, to sustainability to ensure stronger supply chains, a more efficient use of resources and overall, better … Read more
Reports of the demise of sustainability have been greatly exaggerated. In reality, more and more UK SMEs are being asked to provide details of their carbon footprint by clients, in order for those clients to fulfil their procurement requirements with … Read more
“Be in love with the problem, not the solution”. It’s a good line, when you’re building a suite of sustainability comms products. We care a lot – *a lot* – about helping SMEs in the UK talk about their sustainability. … Read more