The Trump administration might have businesses wondering whether now is the time to prioritise corporate sustainability, given that it’s not one for the second largest global economic power.
We argue now is the best possible time.
Climate change is here, and the effects will be felt increasingly over the next four years of this administration. Decarbonisation – shifting from fossil fuels to cleaner energy sources like wind, solar, and electric power – might slow, but it will not stop. Non-US businesses have a chance to get ahead of their US competitors, because when the deck is reshuffled in 2028 there is every chance the nation swing the other way and those businesses will be on the back foot.
The UK is already moving towards a low-carbon economy, with policies and consumer demand favouring businesses that take sustainability seriously. Large corporations are setting stricter environmental targets, supply chains are becoming more scrutinised, and investors are increasingly looking for businesses with a credible climate strategy. SMEs that make progress now – whether by cutting emissions, improving efficiency, or embracing greener technologies – will be better placed to win contracts, attract funding, and future-proof their operations. Those that wait risk being left behind as regulations tighten and market expectations shift.
Beyond competitiveness, there’s also the question of resilience. Extreme weather events, resource scarcity, and rising energy costs will all have growing implications for businesses in the coming years. Companies that embrace corporate sustainability measures, taking steps to reduce their reliance on fossil fuels and adopt sustainable practices, will be better insulated from these risks. Whether it’s securing a more stable energy supply, reducing waste to cut costs, or improving efficiency to stay agile, prioritising sustainability isn’t just about ethics – it’s about good business sense.
Instead of treating sustainability as an optional burden, we must see it as a powerful driver of innovation. It challenges us all to rethink outdated processes, improve efficiency and develop new products and services that align with evolving customer and supply chain expectations. SMEs that embrace this shift won’t just stay ahead of regulations – they’ll unlock opportunities for growth, competitive advantage and long-term resilience. As the global economy moves towards a low-carbon future, those who act now will be the ones shaping it, rather than scrambling to keep up.
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