Sustainability communications for small businesses
When it comes to sustainability, saying nothing is no longer an option.
Your competitors are already talking about their impact. We make it simple to measure what you’re doing and communicate it clearly, so you stay credible and competitive.
Maybe you:
Haven’t thought of your actions as ‘sustainability’ (they were just good business sense)
Are not sure what you can safely claim without risking greenwashing
Don’t know if your efforts are worth talking about
We specialise in sustainability communications for small businesses. We know that efficiency gains, cost savings and process improvements may start as financial decisions, but that they also bring environmental benefits. We unite cost savings and sustainability into a single, compelling business story — aligned with UK guidance such as the CMA Green Claims Code and ASA rulings — so you can communicate your impact with confidence.
the menu
THE ImpactIO Framework
We can begin with the ImpactIO framework, designed to help you gather and organise your sustainability efforts and get a clear picture of where you stand.
Complete it yourself or share it around the team, and receive a Brace For Impact working session to guide your answers if needed. It’s a practical starting point for beginning to communicate your sustainability story, helping you set baselines, identify gaps and plan your next steps.
/SUSTAINABILITY webpage
When someone searches your business name alongside ‘sustainability’, what do they find? A clear, well-structured sustainability page helps you tell your story, demonstrating your approach and experience to clients, collaborators and potential hires.
We provide copy and recommendations for your team, or can design and implement the page ourselves.
Ongoing reporting tools
We build a 12 month framework of metrics to track, so you can keep building on the sustainability work you’ve already started.
By the end of the year you’ll have the evidence needed to pull together a full Sustainability Report or Carbon Reduction Plan, showing clear, credible progress to stakeholders.
ADD ONS
THE IMPACTIO FRAMEWORK
We can begin with the ImpactIO framework, designed to help you gather and organise your efforts and get a clear picture of where you stand.
Complete it yourself or share it around the team, and receive a Brace For Impact working session to guide your answers if needed. It’s a practical starting point for beginning to communicate your sustainability story, helping you set baselines, identify gaps and plan your next steps.
SUSTAINABILITY webpage
When someone searches your business name alongside ‘sustainability’, what do they find? A clear, well-structured sustainability page helps you tell your story, demonstrating your approach and experience to clients, collaborators and potential hires.
We provide copy and recommendations for your team, or can design and implement the page ourselves.
Ongoing reporting tools
We build a 12 month framework of metrics to track, so you can keep building on the sustainability work you’ve already started.
By the end of the year you’ll have the evidence needed to pull together a full Sustainability Report or Carbon Reduction Plan, showing clear, credible progress to stakeholders.
ADD ONS
Why
now?
For your CUSTOMERS
Consumers want to support companies that are doing the right thing, with 70% saying they want to hear what businesses are doing to be more sustainable.
And for many small businesses, silence doesn’t mean inaction. It often comes from worries about greenwashing, or uncertainty about how to talk honestly about the early stages of a carbon reduction journey.
Don't let your good work go unseen. We bring together your different activities into one cohesive story, giving your customers confidence that they're spending their money wisely.
For your COMPANY
Sustainability is a competitive advantage. From client proposals to sector recognition, a clear, accessible sustainability page helps position your business as a leader, not a follower.
Far from being a ‘nice to have’, a /sustainability webpage is a commercial asset. It shows you’re taking action and making progress, while giving you ready-made content for tenders and bids, PR activities and sales conversations.
For your Employees
Without clear sustainability ambitions, hiring is harder - 22% of prospective employees will now only join businesses that show sustainability is embedded across their operations.
Hiring people that care about the world makes good business sense. Make sure you’re attracting top talent by demonstrating that you are addressing their priorities, providing answers to their questions in an engaging way.
For your Planet
Whether your sustainability efforts are driven by environmental or financial motivations, sharing your impact is good for business and it's really good for the planet.
Open sustainability communications for small businesses encourages knowledge sharing, collaboration and innovation, inspiring the kind of meaningful, large-scale change the world needs.
About us
Richard Trenholm is a seasoned communicator with a background in technology journalism and over 20 years’ experience writing for some of the UK’s best-known brands. He brings a sharp editorial eye and a clear sense of structure to every project, helping clients express complex sustainability work with clarity and confidence. His work helps practices articulate their impact, build trust and stand out in a competitive market.
Susi Weaser has over 20 years’ experience in marketing and comes from a family of SME business owners, so knows the pressure UK businesses face. She’s deeply committed to sustainability, and takes a practical, business-first approach when working with clients, helping to demonstrate meaningful sustainability gains that impact the bottom line. She believes real progress comes from practical action, not perfection.
get in touch
Get in touch via info@braceforimpactgroup.com or book a meeting to discuss your needs today.