Sustainability copywriting: how to talk about your impact without greenwashing
“Be in love with the problem, not the solution”.
It’s a good line, when you’re building a suite of sustainability comms products.
We care a lot – *a lot* – about helping SMEs in the UK talk about their sustainability. Small businesses represent more than 90% of all companies globally, and generate roughly the same amount of greenhouse gas emissions as large corporates. But they’re not given the same attention and often don’t have anything like the same resources when it comes to telling their story.
So how do SMEs talk about sustainability? A sustainability report is a powerful tool for telling your story. We can make that happen for you.
But what if you’re not there yet? If you’re not ready to commit to a full-on report, you can still take your first steps into sustainability communications. We can help with that too with our sustainability copywriting services.
We’ve developed a /sustainability webpage package that fills that gap. It’s a simple menu of items, based around:
– A /sustainability webpage for your site: aligned with UK guidance such as the CMA Green Claims Code and ASA rulings and ready for your web team to implement.
– Easy collation of your impact: our ImpactIO framework guides clients through over 100 questions and 50 extra initiatives to collate impact around Climate, Circularity, Nature, Water, Biodiversity, Employees, and Community.
– Ongoing reporting tools: a 12 month framework of metrics to track, so you can keep building on the sustainability work you’ve already started, ready for more detailed reporting next year.
Ultimately, we want all companies to tell the world about how they’re reducing their environmental impact, emboldening entire industries to be braver and do more.
Start where you are and do what you can – find out more about a /sustainability copywriting services here.
Ready to talk about how we can help your business use sustainability to win more work? Book an appointment here: