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The sustainability tipping point: what 2026 holds for UK SMEs

The sustainability tipping point: what 2026 holds for UK SMEs Updated: 12 January 2026 2026 is unlikely to bring a brand new sustainability reporting law … Read more

Say More: Why greenhushing is the real threat to progress

Greenwashing vs Greenhushing: What’s the Real Risk? The other day, I was explaining what we do at Brace For Impact, and the first question I … Read more

The VSME Standard: A Guide for UK SMEs

The VSME Standard: A Guide for UK SMEs If you’re reading this, you’ve probably searched something along the lines of “what is the VSME standard?” … Read more

The AI for Good Paradox

The “AI for good” paradox is something we are intimately acquainted with. Environmental impacts of generative AI We recognise the environmental concerns raised by the … Read more

The battle for buy-in: Why one town’s heat network is causing community unrest

Our local town is getting one of the first heat networks in the UK – and the community hates it. Built by Hemiko, the heat network … Read more

Press release: Business wins innovation grant to make sustainability reporting affordable for SMEs

Brace For Impact has been awarded funding from Innovate UK, the UK’s national innovation agency, to solve the problem of how small businesses can talk … Read more

How do we offer affordable sustainability reporting for SMEs?

This guide explains how UK SMEs can access affordable sustainability reporting through a balance of human expertise, AI efficiencies and practical tools. It’s the Big … Read more

Net Zero: a bumpy ride for UK SMEs?

If you’ve sensed a shift in how businesses talk about sustainability, you’re right. The conversation is shifting from sustainability as an environmental motivated strategy, to … Read more

So your client has asked for details of your carbon footprint – now what?

Reports of the demise of sustainability have been greatly exaggerated. In reality, more and more UK SMEs are being asked to provide details of their … Read more

Sustainability copywriting: how to talk about your impact without greenwashing

“Be in love with the problem, not the solution”. It’s a good line, when you’re building a suite of sustainability comms products. We care a … Read more