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The AI for Good Paradox

The “AI for good” paradox is something we are intimately acquainted with. Environmental impacts of generative AI We recognise the environmental concerns raised by the explosion in use of generative AI, and we have been researching the water and energy … Read more

The battle for buy-in: Why one town’s heat network is causing community unrest

Our local town is getting one of the first heat networks in the UK – and the community hates it. Built by Hemiko, the heat network will funnel waste heat between civic buildings – taking low carbon heat from the hospital … Read more

Press release: Business wins innovation grant to make sustainability reporting affordable for SMEs

Brace For Impact has been awarded funding from Innovate UK, the UK’s national innovation agency, to solve the problem of how small businesses can talk about their sustainability activities in a way that wins business. The funding will be used … Read more

How do we offer affordable sustainability reporting for SMEs?

This guide explains how UK SMEs can access affordable sustainability reporting through a balance of human expertise, AI efficiencies and practical tools. It’s the Big Question when it comes to helping UK SMEs communicate their sustainability. On one hand, our … Read more

Net Zero: a bumpy ride for UK SMEs?

If you’ve sensed a shift in how businesses talk about sustainability, you’re right. The conversation is shifting from sustainability as an environmental motivated strategy, to sustainability to ensure stronger supply chains, a more efficient use of resources and overall, better … Read more

So your client has asked for details of your carbon footprint – now what?

Reports of the demise of sustainability have been greatly exaggerated. In reality, more and more UK SMEs are being asked to provide details of their carbon footprint by clients, in order for those clients to fulfil their procurement requirements with … Read more

Sustainability copywriting: how to talk about your impact without greenwashing

“Be in love with the problem, not the solution”. It’s a good line, when you’re building a suite of sustainability comms products. We care a lot – *a lot* – about helping SMEs in the UK talk about their sustainability. … Read more

Why the end of the Green Claims Directive doesn’t give the green light to greenwashing

It can seem like a lot to keep on top of green regulation – especially when the goalposts seem to be shifting. But don’t let that keep you from telling your sustainability story. Take the recent shock news that the … Read more

Why “Green Glossing” Undermines Sustainability in Architecture

Architecture leads the way on sustainability. But many practices aren’t telling the full story. Architects, and others in the built environment sector, have made real progress on sustainability. From tackling embodied carbon to choosing better materials, it’s an industry ahead … Read more

You’re doing more than you think: 50+ Sustainability ideas you’re probably already engaged in

When we speak to new clients, we often hear “But we don’t really do anything on sustainability”. (In fact, we hear that often enough to write a whole blog post proving otherwise.) Most SMEs are already making positive changes, but … Read more